Mitch’s Downtown Bagel Cafe

A custom website redesign for a 30-year-old family deli and cafe.

With 30 years of family history and new locations on the rise, Mitch’s Downtown Bagel Cafe urgently needed a comprehensive website redesign and consistency in its brand identity across its print collateral. The client's goals were to showcase several new menu items, improve accessibility, introduce a new app and loyalty rewards program, and integrate their partner location, Mitch’s Westside Bagels, into their website. Additionally, they aimed to streamline the online ordering process for all locations, as well as authentically tell the story behind the family business.

About

Mitch’s Downtown Bagel Cafe is a trendy twist on the traditional New York deli, located in Fort Lauderdale, FL, and run by a father-son duo. Their menu features an eclectic array of breakfast and lunch options, and they also offer catering services for small and large events.

Design Objectives

  1. Redesign the website with a modern layout that features eye-catching menu items, promotes the new app/loyalty rewards program, and is optimized for mobile.

  2. Lead customers for partner location, Mitch’s Westside Bagels, to the new site for online ordering.

Deliverables

  1. Custom Website Redesign

  2. Content & Copy Strategy

  3. In-store Menu Designs

  4. Marketing Collateral

  5. Uniform Graphics & Merch

Mitch’s Westside Bagels

Custom Menu Designs

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