Blueprint Cookies
Redesigning the cookie experience through a custom website refresh.
A rapidly expanding cookie business experienced great success with its products; however, its cluttered website failed to showcase the delicious baked goods through eye-catching photography, tell its compelling story and mission, and promote its app loyalty program. Additionally, the site was poorly optimized for mobile, making it challenging for visitors to place orders. The client's goals were to improve overall content site-wide, improve lead generation for catering orders, drive app discovery, and ultimately increase business while fostering brand loyalty for both web and mobile platforms.
About
Blueprint Cookies is recognized as the best cookie in Ft. Lauderdale. Beyond crafting exceptional cookies, their company mission extends to setting the standard for how businesses should treat their employees. With a rotating weekly menu, they cater to both small and large events, providing a delicious and thoughtful touch to every occasion and experience.
Design Objectives
Design a website that provides information on 8 different therapy specialties and highlights the team of therapists.
Encourage visitors to learn more as well as book their first therapy appointments.
Create a visually cohesive brand identity with an inviting, warm font, color palette, and logo.
