Tips & Tools for Managing Your Squarespace Website
Whether you’ve designed your new website yourself or hired a designer to do it for you, eventually, you will need to manage it on your own. In addition to running your own business and dealing with a multitude of other priorities, this can feel daunting. But the good news is, there are plenty of tips and resources out there to help support you!
I’m no expert, but I do understand how hard it feels to learn a new platform when you just want to work on your business. Try to think about it as a vital part of your business. Having an online presence is crucial, and keeping it updated is a key component.
Should I update my website?
Updating content helps increase traffic & conversion .
You can test business strategies, review performance with the analytics tool, and make necessary adjustments.
Consistently updating content helps boost SEO and keeps your visitors engaged and interested.
New services or content you want to add or update? You’ll be able to update it right away rather than wait for help.
Market special offers or announcements by utilizing the free marketing tools that are included FREE with your Squarespace membership.
That is just to name a few - there are SO many more reasons why having a website and maintaining it is beneficial for your business.
Does it all sound intimidating? Don’t panic! I have some resources to share with you that will help alleviate the learning curve.
Thankfully, I discovered Squarespace Help Center during my (continued) Squarespace learning journey. Here is a focused list of great resources and videos that cover editing your website, marketing, email lists, and SEO.
Resources to help you manage your website
Editing & Updating Your Site
Want to update your Services or About description? Follow this video tutorial.
Adding or updating a photo? Make sure it’s formatted and optimized properly by following these steps.
Want to add new content such as a gallery reel or video? Learn more about blocks and how to use them.
Marketing Tools
Running a special sale or offer? Here is how to create a promotional pop-up.
Have an announcement you want to share? Here is an easy step-by-step for how to add an announcement bar to your site.
Want to learn all about how to start & build a mailing list so you can send email campaigns? Learn how to get started here.
SEO
Designed your own website? Use this checklist before going live!
Looking for helpful recommendations to optimize your site? Use this SEO Checklist.
Looking for a free tool that helps boost and improve your SEO? Download SEOSpace - a free Squarespace plug-in that audits your website and suggests ways to improve SEO! I just discovered this and I’m so excited to use it for my own business.
