Strategic Brand Foundations for Growing Service Businesses

Helping businesses earn trust, communicate with confidence, and grow with intention.

VIEW SERVICES
Responsive website for AWA Counseling Services displayed on a laptop, tablet, and smartphone. The homepage features a woman holding flowers and a section about therapy for women in Pennsylvania and Delaware, with navigation links, call-to-action buttons, and informational content.

Growth starts with clarity

Your brand is the foundation your messaging, marketing, and growth are built on. When it’s clear and cohesive, everything that follows — from your website to your marketing — works harder and attracts the right clients.

I partner with small and mid-sized service businesses ready to move beyond unclear positioning and inconsistent messaging. Together, we dive deep into brand discovery and your “why” before design even begins — establishing credibility, clarifying your offers, and supporting sustainable growth.

Clarity first. Everything else follows.

Your strategic brand partner

I don’t approach branding or websites as standalone deliverables. I act as a strategic partner — guiding clarity, decision-making, and direction so every piece of your brand works together with intention.

I’ve partnered with over 30 businesses across mental health, wellness, food & beverage, nonprofit, aerospace, fashion, real estate, and consulting — helping them clarify their positioning, strengthen their presence, and build brands that support confident, sustainable growth.

How We Work Together

My work supports small and mid-sized service businesses at different stages of growth — from clarifying your foundation to bringing it to life through design and ongoing support.

Each service is designed to meet you where you are, and build intentionally from there.

Brand Foundations

Clarify your positioning, purpose, and direction so every brand decision is intentional.

Visual Identity Design

Translate your strategy into a cohesive visual system that brings clarity and consistency across touchpoints.

Website Design

Build a clear, credible website that communicates your value, speaks to your audience, and supports confident growth.

Brand Assets & Ongoing Support

Extend and evolve your brand as your business grows — with thoughtful, consistent design support.

EXPLORE SERVICES

Client Transformations

  • "Becca brought my vision to life beautifully, making my brand polished, modern, and uniquely me. Since launching, I feel so much more confident marketing my practice."

    — Adara, AWA Counseling

  • "I’m obsessed with my website—Becca completely aligned with my vision. I used to envy businesses with amazing sites, and now I finally have one that brings in clients."

    — Chef Karen, Healing Harvest Catering

  • "Becca exceeded our expectations and transformed our vision into reality. Her creativity and communication authentically conveyed our mission."

    — Adam, Blueprint Cookies™

  • "Becca created a website that reflects the spirit and passion of our community—visually stunning, functional, and easy to navigate."

    — Katie, Sturdy Dirty

  • "Becca created our dream website and truly understood our vision. She was organized, communicative, and made the entire process incredible."

    — Leah & Paloma, Lemon Pop Creative

  • "Becca turned my vision into reality and exceeded my expectations. My website delivered immediate results—it was the best business decision I’ve made."

    — Margo, MMD Therapy

  • "Becca brought my vision to life with a logo that feels authentic and unique. The result exceeded all expectations."

    — Ashley, Fiscal Box Bookkeeping

Ready to build with clarity?

If you’re ready to build a brand that supports confident, intentional growth, the next step is a conversation.

BOOK A STRATEGY CALL
Hand holding a website checklist for service businesses against a pink background.